So first thing on a Monday morning the team get together and have a meeting about what is expected of them for week. Irene who trend forcasts, and basically over - sees the whole design process briefs the team on a number of crucially important things;
●who is the client (business, brand or retail)
●which country and purpose are the designs for; where they will be sold and displayed, design shows
●what the current trends are seen on the catwalks, WGSN, in the shops and in magazines - which they will need to work from
●inspiration - imagery moodboards which are formed of the latest prints and patterns in the industry
●colour trends and colour pallete they should work with. A certain number of colours which work well.
●which designs were sold and successful in the following weeks shows
●any feedback received from other designers, buyers - what worked and what didn't
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